Logo for Lettuce Entertain You Restaurants featuring a cartoon waiter holding a plate in one hand and a football in the other, surrounded by stars.

our work

A Decade of Culinary Storytelling & Media Impact with Vagus PR.

Lettuce Entertain You

Pork belly chunks, bacon-wrapped dates with toothpicks, coleslaw, a glass of dark soda with ice, all on a wooden table.

Our Role

As the external PR team, Vagus PR led all aspects of brand storytelling, media engagement, and event publicity for multiple LEYE restaurants. Efforts included:

  • Strategic Media Relations – Secured extensive coverage in premier food, lifestyle, and travel outlets including Food & Wine, Wine Enthusiast, Bon Appétit, Saveur, Gourmet, Chicago Tribune, New York Times, Eater, and Travel + Leisure, as well as broadcast appearances on TV Food Network.

  • Event Programming & Activation – Conceptualized and promoted high-profile culinary events such as multi-course wine dinners, celebrity chef collaborations, and seasonal tasting series that attracted media, influencers, and industry leaders.

  • Celebrity Chef Engagements – Managed press and red carpet events featuring James Beard Award–winning chefs, cookbook launches, and special appearances.

  • On-Site Support & Promotions – Coordinated restaurant grand openings, anniversary celebrations, and exclusive chef dinners that generated significant earned media and consumer engagement.

The logo of The New York Times newspaper in black letterpress-style font on a white background.
The name 'James Beard' written in large, black, serif font, with the text mirrored upside down.
The word 'SAVER' written in large red letters on a black background.
Text reading 'FOOD & WINE' in black font on a white background
Sliced grilled steak topped with green herb crust, served with a side of creamy white sauce in a small metal container. Accompanying the dish is a piece of baguette bread inside a paper bag in the background.
Exterior of a restaurant named Mon Ami Gabi with outdoor seating, green facade, and potted plants.
A table set with various dishes including a plate with pork, a salad, green beans, and bread, along with a glass of wine, placed near a window with curtains.
Seafood platter with oysters, lobster, shrimp, lemon wedges, and sauces, served on a bed of ice with champagne glasses and fried breadsticks on a white table.
Interior of a restaurant with wooden tables set with glasses and bottles, red chairs, and large windows with divided panes, warm lighting, and a wooden ceiling.

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