our work
Relaunching a Veterinary Breakthrough. Repositioning a breakthrough veterinary brand — and shaping industry conversation — through strategic storytelling, expert collaboration, and a high-impact relaunch campaign.
OraStripdx
Partnership
& Strategy
Vagus PR partnered with PDX Biotech to relaunch OraStripdx, a 10-second chair-side diagnostic that detects periodontal disease in dogs and cats before visible signs appear. Our mandate: reposition the brand, build clinical credibility, and lead an integrated go-to-market around VMX.
Objectives
Shift the narrative from reactive treatment to proactive detection
Establish trust with veterinarians, practice managers, and dental techs
Create a unified brand + message platform across paid/owned/earned channels
Strategy Pillars
KOL Collaboration: Partnered with leading experts — Dr. Jan Bellows, Mary Berg, BS, LATG, RVT, VTS (Dentistry), Kara M. Burns, MS, MEd, LVT, VTS, Dr. Wendy Hauser, DVM — to ground claims in clinical reality.
Preventive Positioning: Message architecture around speed (10s), objectivity, and chair-side utility.
Brand System & Content Engine: Refreshed logo usage, collateral, sales tools, digital ads; launched the expert-authored blog “Tooth Be Told.”
Conference-Led GTM: Orchestrated a VMX press conference and media tour, then extended momentum through Veterinary Dental Forum (VDF®).
Campaign
Highlights
& Media Coverage
★ Flagship Moments
VMX: Relaunch + press conference, speaker prep, targeted media, interviews, press tours.
VDF®: Demos, dental-community education, follow-up media.
★ Always-On & Thought Leadership
Ongoing PR, contributed articles, expert Q&As.
Social + paid targeted to clinician pain points.
Cohesive collateral and event environments.
“Tooth Be Told” expert blog as a go-to reference.
★ Recognition & Press
Gold VETTY • VMX Pet Pitch Finalist • Purina Pet Care Innovation Prize Winner
Coverage in DVM360, Veterinary Practice News, Florida Today, Pet Insight, Pet Food Industry, and more.
★ Results & Category Impact
Helped shift the conversation from reactive treatment to proactive detection, driving adoption of a 10-second, objective periodontal risk tool.
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