our work

Ben & Jerry's ice cream logo with a pink ice cream scoop topped with chocolate chips and a drip.

Creating campaigns that connect Ben & Jerry’s to the heart of its local communities.

Vagus PR manages public relations and social media for all Ben & Jerry’s scoop shops across Northeast Florida — including locations in Ponte Vedra/Nocatee, Daytona, Melbourne, and St. Augustine. Our work focuses on raising brand awareness, driving store traffic, and strengthening public perception through impactful campaigns, strategic partnerships, and purpose-driven community initiatives

Ben & Jerry’s

A young woman with curly hair and a big smile, wearing a neon green cap and a navy blue shirt, holding a Ben & Jerry's themed photo frame inside a Ben & Jerry's ice cream shop.

Signature

Campaigns

& Activations

We’ve developed and executed a range of high-visibility campaigns and events that connect Ben & Jerry’s to the heart of its local communities — driving measurable engagement, attendance, and media coverage.

Free Cone Day + Bikers Against Bullies Worldwide

A large-scale community event featuring meet-and-greets, giveaways, and the debut of the Acts of Sweetness Wall. The activation drew hundreds of attendees and generated significant earned media coverage.

“Scoops & Service” – K9s For Warriors Fundraiser

A cause-driven campaign to raise $10,000 for veterans paired with service dogs, launched on Best Friends Day and supported by local media coverage.

National Ice Cream Month

Secured broadcast coverage and product features celebrating National Ice Cream Month, including TV segments and taste tests.

  • First Coast Living: Non-Dairy vs. Dairy Taste Test

  • First Coast News: National Ice Cream Day Roundup

Black circular logo with a map of the world, the phrase 'STAND UP BE HEARD' at the top, 'BAB WORLDWIDE' in the center, and 'BIKERS AGAINST BULLIES' at the bottom.
Logo with large blue K and S, a black dog silhouette, red and black stripes, three gold stars, and the words 'FORS WARRIORS'.
A woman with a dog, both enjoying ice cream inside an ice cream shop, with colorful wall art and windows showing outside storefronts.
Two young girls inside an ice cream shop holding fun cardboard signs. The girl on the left holds a sign shaped like ice cream with the Ben & Jerry's logo, and the girl on the right holds a sign with a large hand showing the middle finger and the text
Two red emergency whistles and a 'Kids for Warriors' sticker on a gray and white patterned table.
A young girl sitting on a yellow three-wheeled motorcycle with black accents, labeled 'BULLYOOZER,' displayed at an exhibition. The background features black-and-white photos and a dark blue wall with text.
A youth sports event on a grassy field with a twist-tying coach giving instructions, surrounded by female players and spectators, under a 'PRIME GP' tent.
Three different Ben & Jerry's ice creams on a wooden surface: a Blueberry Graham Dear, a pint of Chocolate Chip Cookie Dough, and a sundae with whipped cream and sprinkles, with a 'Delivered Frozen' badge on the top left and an order button at the bo
A woman wearing a colorful T-shirt and cap stands in a TV studio set for a morning show, with studio lights, cameras, and a large screen displaying a sunset over water in the background. Several people are seated on couches, and a person is lying on
Two ice cream shop employees, a woman and a man, behind the counter smiling and holding ice cream cones. The woman has glasses and shoulder-length brown hair, wearing a white shirt with yellow and black patterns. The man has shoulder-length blonde ha
Ben & Jerry's promotional sign celebrating Free Cone Day on April 8, 2025, featuring illustrations of ice cream cones, a milkshake, and cartoon animals, with the slogan 'makin' it great since '78'.
A yellow motorcycle parked behind a wooden bench with a sign that reads 'Bikers Against Bullies USA' and 'Powered by Buddy Bench,' with an illustration of a motorcycle on the right side of the sign.
Girl sitting on a motorcycle holding a Ben & Jerry's ice cream container shaped like a hand with the phrase 'Who loves Ben & Jerry's' on it, outside on a sunny day.
Three people smiling and enjoying ice cream at a celebration with balloons and decorations in the background.
Smiling woman in a tie-dye Cherry Garcia t-shirt and a navy cap standing inside a news station with a large mural featuring the First Coast News logo and an image of a pier at sunset in the background.

We’ve created partnerships and activations that deepen Ben & Jerry’s connection to its communities, including:

  • Supporting Knights of Columbus with a fundraiser for the St. John Paul II Mission.

  • Sponsoring Girl Power NFL Flag Football, including Sunday Game Day in-store promotions and Core Value Award giveaways.

  • Launching targeted campaigns to promote the Daytona One location through cross-promotional events and offers.

  • Hosting Scoops of Inclusion with Ponte Vedra High School, a job skills program for students with learning differences.

Ponte Vedra Recorder: Ben & Jerry’s Shop Provides Job Skills to Students with Learning Differences

Community

Partnership

& Local Impact

Logo of Girl Power Flag Football featuring a tiger with a pink football and pink boxing gloves, with a shield background and a yellow banner reading 'Girl Power Flag Football'.

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