Creating campaigns that connect Ben & Jerry’s to the heart of its local communities.

Vagus PR manages public relations and social media for all Ben & Jerry’s scoop shops across Northeast Florida — including locations in Ponte Vedra/Nocatee, Daytona, Melbourne, and St. Augustine. Our work focuses on raising brand awareness, driving store traffic, and strengthening public perception through impactful campaigns, strategic partnerships, and purpose-driven community initiatives

Ben & Jerry’s

our work

Signature

Campaigns

& Activations

We’ve developed and executed a range of high-visibility campaigns and events that connect Ben & Jerry’s to the heart of its local communities — driving measurable engagement, attendance, and media coverage.

Free Cone Day + Bikers Against Bullies Worldwide (logo)

A large-scale community event featuring meet-and-greets, giveaways, and the debut of the Acts of Sweetness Wall. The activation drew hundreds of attendees and generated significant earned media coverage.

“Scoops & Service” – K9s For Warriors Fundraiser (logo)

A cause-driven campaign to raise $10,000 for veterans paired with service dogs, launched on Best Friends Day and supported by local media coverage.

National Ice Cream Month

Secured broadcast coverage and product features celebrating National Ice Cream Month, including TV segments and taste tests.

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Community

Partnership
& Local Impact

We’ve created partnerships and activations that deepen Ben & Jerry’s connection to its communities, including:

  • Supporting Knights of Columbus with a fundraiser for the St. John Paul II Mission.

  • Sponsoring Girl Power NFL Flag Football (logo), including Sunday Game Day in-store promotions and Core Value Award giveaways.

  • Launching targeted campaigns to promote the Daytona One location through cross-promotional events and offers.

  • Hosting Scoops of Inclusion with Ponte Vedra High School, a job skills program for students with learning differences.

Ponte Vedra Recorder: Ben & Jerry’s Shop Provides Job Skills to Students with Learning Differences

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