Working directly with Chef Joho, Vagus developed and executed a comprehensive publicity and media strategy designed to elevate his personal brand and extend his influence far beyond the kitchen. This included:

• Media Relations & Thought Leadership – Secured high-profile interviews and features in Food & Wine, The Wall Street Journal, Bon Appétit, Wine Spectator, Forbes, Saveur, Gourmet, and Chicago Tribune, as well as appearances on Food Network, PBS, and other national broadcast outlets.

• Book Launches & Culinary Events – Directed national press campaigns for cookbook launches, including the acclaimed Eiffel Tower Cookbook and French Women Don’t Get Fat Cookbook by Mireille Guiliano, which featured a high-profile book signing event. Produced exclusive media dinners, private tastings, and collaborative events with other culinary luminaries such as Jacques Torres and Joan Nathan.

• Awards & Recognition Campaigns – Led successful efforts to secure and promote prestigious accolades including James Beard Foundation Awards, AAA Five Diamond Awards, Michelin Guide distinctions, and Relais & Châteaux honors.

• Public Appearances & Strategic Partnerships – Managed Chef Joho’s participation in high-profile culinary events, national wine dinners, and industry conferences — including partnerships with global brands and competitions such as the Nestlé Culinary Competition — further solidifying his authority within the international culinary community.