Eagle Ridge Resort & Spa logo with a stylized eagle in orange and the name in black and orange text.

Eagle Ridge Resort & Stonedrift Spa

our work

A Decade of Growth & Visibility with Vagus PR. For over 10 years, Vagus PR has been the strategic communications partner for Eagle Ridge Resort & Spa in Galena, Illinois — a 6,800-acre destination known for championship golf, the award-winning Stonedrift Spa, scenic weddings, and premier meeting facilities. 

Stonedrift Spa worked with Beth Strautz and Vagus PR to market and promote their grand opening.

PR & Media Relations – Vagus PR develops and pitches seasonal stories, wellness features, signature events, golf travel content, and destination experiences to top-tier media, consistently securing coverage across local, regional, national, and trade outlets.

  • National: USA Today, Women’s Health, Everett Potter’s Travel Report, Golf Digest, Links Magazine, Conde Nast Traveler

  • Regional & Consumer: Chicago Tribune, Chicago Magazine, Midwest Living, Northwest Quarterly

  • Broadcast & Digital: NBC 5 Chicago, CBS, ABC 7, WGN-TV, Quad Cities Live

  • Specialty & Trade: PGA, GolfTime Magazine, ProGolf Weekly, Illinois Golf, WiscoGolfAddict, UnderPar Golf Media, Illinois Meetings & Events

Celebrity & High-Profile Tie-Ins – Leveraging recognizable personalities to expand reach and credibility, including the NFL’s Robbie Gould Golf Clinic, which introduced the resort to new audiences, and a collaboration with TODAY Show fitness expert Stephanie Mansour, which elevated Stonedrift Spa as a premier wellness destination.

Content & Creative – Producing blog content, photo and video assets, and social media advertising campaigns that showcase the resort year-round.

Influencer & Experiential Marketing – Building credibility and extending reach through partnerships and regional travel and lifestyle voices such as Midwest Munchers — all of whom share authentic, story-driven content that connects with key audiences and inspires travel to Eagle Ridge.

Awards & Recognition – Leading submissions and campaigns for prestigious industry honors, including the Stella Awards, where Eagle Ridge is consistently recognized among the best resorts in the Midwest. 

Core Strategies

& Impactful

Work

Logo for USA Today with a blue background, featuring a stylized white map of the USA and the words "USA TODAY" in large white font.
The word 'CHICAGO' in large black outline letters on a transparent background.
Logo of Golf Digest with stylized text in black and gray, featuring a red dot over the letter 'i' in 'Digest'.
Red and black concentric semi-circles resembling a target or radar graphic.
PGA logo with a circular emblem featuring a golf ball and clubs, and the text '19916 PROFESSIONAL GOLFERS' ASSOCIATION OF AMERICA' around it; to the right, the large golden letters spell 'PGA'.
Logo for WGN News Now, a Chicago-based news station, with the text 'Chicago's Very Own WGN9 News Now' in blue and white.
Close-up of a sign with the word 'Illinois' in large orange letters and 'meetings + events' in smaller orange letters underneath.
NBC 5 Chicago logo with peacock and large number 5 in blue.
Women’s Health logo in red text on a white background.
Black background with white letters 'MW' in a stylized font.
Logo for the Northstar Stella Awards featuring black text and a gold star.
An illustration of a human brain with interconnected nodes and lines symbolizing neural networks or cognitive processes.
Woman outdoors flexing her bicep and smiling
A man in a navy shirt and light blue pants kicks a soccer ball on a grassy field as a group of spectators watches behind a rope barrier, with a large white tent and trees in the background.
A man in a navy shirt and light blue pants swinging a golf club on a golf course, with a group of people watching behind him.
Group of people practicing yoga on a wooden deck overlooking a lush green landscape at sunset.
A woman with dark brown hair in a pink athletic top and black leggings jumps in the air with her arm raised in a park with trees and buildings in the background.
A colorful hot air balloon floating over a calm river surrounded by green trees, with its reflection visible in the water.
A man and a woman playing golf, exchanging a handshake or fist bump on a golf course, with several spectators watching and smiling in the background.
Aerial view of a golf course with sand traps, green fairways, and surrounding trees, adjacent to a clubhouse and parking lot.
People practicing yoga in a studio, sitting cross-legged with eyes closed, using bolsters and yoga mats.
Group of five people playing golf on a lush green golf course with trees and a lake in the background
A woman and a man on a golf course, with the woman practicing her golf swing while the man observes.

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