our work
Driving Community Theatre Growth Through Strategic Public Relations
Limelight Theatre is a long-standing community theatre with strong artistic leadership and a loyal audience, but faced limited earned media reach, inconsistent storytelling, and increasing competition for audience and donor attention. With a small internal team and major milestone seasons ahead, the theatre needed a strategic PR partner to elevate visibility and support sustainable growth.
limelight
theatre
the strategy
Vagus PR serves as an extension of Limelight’s team, delivering a long-term PR strategy focused on consistent media presence, story-driven pitching for each production, elevated leadership visibility, and amplification of community partnerships — all aligned with ticket sales, fundraising, and milestone moments like the upcoming 35th anniversary.
Key Tactics
Press releases and proactive media pitching for productions, seasons, and special events.
Broadcast interviews and feature placements
Community and Chamber event promotion
Brand messaging and narrative consistency across communications
results
Ongoing feature coverage across print, digital, and broadcast media, including ABC, FOX 30, News4Jax, River City Live, St. Augustine Record, Ponte Vedra Recorder, and Visit St. Augustine. Successful partnerships with local pillars including St. Johns County Chamber of Commerce, Pena Peck House and Fields Auto Group.
Productions regularly sell-put and receive feature coverage, not just listings
Increased awareness, stronger advance ticket sales, and elevated community recognition have positioned Limelight Theatre as a leading cultural anchor in St. Augustine.
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