Scarlett Hotel Group
our work
Nearly a Decade of Strategic Hospitality PR with Vagus PR.
For nearly a decade, Vagus PR has partnered with Scarlett Hotel Group (SHG) to deliver strategic communications, media relations, and launch publicity across its expanding hotel portfolio. Throughout this collaboration, Vagus has supported SHG in opening and promoting properties nationwide — strengthening the company’s reputation as an innovative, growth-focused hotel management group and driving visibility in both industry trades and consumer travel media.
In addition to property-level support, Vagus played a pivotal role in communicating Scarlett Hotel Group’s merger with Everwood Hospitality Partners, overseeing strategic messaging, media outreach, and stakeholder communications that successfully positioned the newly combined entity as a major player in the hospitality landscape.
Vagus PR has provided public relations and launch support for properties across Scarlett Hotel Group’s diverse portfolio, including:
InterContinental San Antonio Riverwalk, TX
Hampton Inn & Suites Sarasota, FL
Marriott Premier Hotel – Oshkosh, WI
Aloft Downtown Indianapolis, IN
Fairfield Inn & Suites Kansas City/Gladstone, KS
Hyatt Regency Green Bay & KI Convention Center, Green Bay, WI
Travelodge Hotel Downtown Chicago by Wyndham, Chicago, IL
Portfolio & Property Highlights
Media & Trade
Highlights
Scarlett Hotel Group, Everwood Hospitality Partners Merge By Hotel Business Magazine
Scarlett Hotel Group and Everwood Hospitality Partners have formed a strategic partnership to leverage their combined resources and knowledge of the hospitality investment and management industry.
Scarlett Hotel Group and Everwood Hospitality Partners Merge By Lodging Magazine
CHICAGO, Illinois, and ORLANDO, Florida—Scarlett Hotel Group and Everwood Hospitality Partners announced a partnership to leverage their combined resources and knowledge of the hospitality investment and management industry. Hotel management is merging under the Scarlett brand while Scarlett principals are joining the Everwood team as principals of the investment practice. Everwood is rebranding to Everwood Capital Partners and will focus on investment, asset management, development, and capital deployment.
Vagus PR’s strategic efforts have generated significant coverage across leading hospitality, investment, and travel outlets, including:
Hotel Business
Lodging Magazine
Hospitality Net
Hotel Interactive
Travel Weekly
Business Travel News
GlobeSt.
Boutique Hotel News
Meetings & Conventions
This sustained media presence has reinforced Scarlett Hotel Group’s position as a respected, forward-thinking hospitality company and positioned its properties — and leadership — as standouts in a competitive industry landscape.
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